Advanced Disposal is a waste and recycling services company that offers collection, transfer, disposal, and recycling operations to 3 million residential, business, and government customers in 17 states. With its commitment to the environment and safety, Advanced Disposal prides itself as a company that cares. We partnered with Advanced Disposal to design a website that brought them closer to their customers through delivering local community messaging and marketing.
Advanced Disposal’s website speaks to an audience of B2C, B2B, special waste, and government clientele spanning over 2,000 cities and towns. With over 30,000 individual website pages, the challenge of the site was to get the customer to the right content quickly. Our solution: a navigation system driven by geo-location that automatically customizes the customer experience, content, and site structure based on on their location.
"Website conversions, launches, and enhancements are not as easy as everyone thinks... the new site really is impressive – aesthetically, navigation-wise, and in functionality."
How does over 1 million new organic customers and thousands of new top-of-the-first-page search listings sound? Because that happened.
Sales leads up, e-newsletter signups increased over 350%, visitor engagement up, and SEO results that put Advanced Disposal above competitors in nearly every city and town they serve.
Advanced Disposal’s 2015 Earth Day email marketing campaign implored its customers to “Make Your Mother Proud” and be conscious of the environmental impact people have on planet Earth. We designed an interactive microsite with supporting print marketing collateral that Advanced Disposal used to share recycling advice and trivia.
We created a fun interactive holiday email greeting card for Advanced Disposal based on the iconic Twelve Days of Christmas song but with a trashy twist. Click below to see it. It’s fun!
The Why Waste? Blog was created so that Advanced Disposal could share informative articles, company events, recycling tips, and a little personality. Products and services pages are strategically cross-linked between Wordpress based blog articles in order to demonstrate expertise and improve search engine optimization.
For this campaign, Advanced Disposal wanted to thank its customers and employees for 15 years of loyalty, dedication, and service. The digital marketing campaign was also a method for increasing customer engagement, as we encouraged them to “give the gift of thanks” and use a Kudos page. This worked not just in its intended capacity of engaging people in the “Advanced Disposal Community,” but also provided content (Kudos) that could be implemented in later campaigns and social media posts.